Visalytics
Visalytics
dismissed EB-2 (NIW) RFE Issued

Digital Marketing Manager

Digital Marketing · Brazil · 2024-06-21

Decision Date
2024-06-21
Location
Florida
This case is from a USCIS Administrative Appeals Office (AAO) appeal decision. Appeal cases represent a subset of petitions and may not reflect typical outcomes.

Proposed Endeavor

The Petitioner proposes to operate a digital marketing services consulting firm providing market research, branding, SEO, and social media strategies, specifically focusing on the retail industry. The endeavor involves opening regional offices and hiring staff to provide comprehensive content marketing and advertising plans to U.S. businesses.

Framework Evaluation

0 of 3 criteria met
1 Substantial Merit and National Importance Not Met

The endeavor has substantial merit but lacks national importance as it does not show broader implications for the industry or substantial economic impact.

Why This Petition Was Denied

The appeal was dismissed primarily because the Petitioner failed Dhanasar's first prong; he did not show that his specific endeavor had national importance beyond his immediate clients. While he projected hiring 97 employees and generating over $8 million in revenue by year five, the AAO found these projections lacked sufficient detail and did not rise to the level of substantial economic effect. Additionally, his past experience and the general importance of the digital marketing industry were insufficient to establish the national importance of the specific proposed work.

Request for Evidence (RFE)

Unsuccessfully Addressed

The RFE requested evidence to satisfy the three Dhanasar prongs; the Petitioner responded with HUBZone data and updated business projections.

RFE Targets
Substantial Merit and National Importanceprong 2prong 3

Evidence

Evidence Types
Media Coverage
Reference Letters Dependent
Original Contributions

Similar Cases

Consultant

Consulting

USCIS EB-2 (NIW) dismissed
2024-10-04
The Petitioner proposes to work as a consultant providing specialized consulting and advisory services in marketing and digital innovation to small and medium-sized businesses, particularly those owned by underserved populations. The goal is to address deficiencies in technological tool usage, promote economic equity, and help these businesses overcome structural barriers.

Digital Marketing Specialist

Marketing and Advertising

USCIS EB-2 (NIW) rfe dismissed
Florida 2024-11-15
The petitioner proposes to continue serving as a market research and marketing specialist for a company providing digital marketing services. The company specializes in assisting small and medium-sized U.S. businesses to enhance their competitiveness through data-driven digital marketing methodologies and analytics, focusing on converting organic and paid traffic on search engines.

Entrepreneur

Marketing and Advertising · Brazil

USCIS EB-2 (NIW) rfe dismissed
central Florida region 2024-08-07
The petitioner proposes to own and operate a digital marketing and mobile application consultancy company in the United States. This endeavor involves offering consulting services in digital marketing, social media, and social networking to create and reformulate marketing and sales strategies for customers, develop customized solutions, and boost businesses. Additionally, the petitioner plans to offer application development services, including customization and new application development.

Business Consultant

Marketing and Advertising · Brazil

USCIS EB-2 (NIW) rfe dismissed
Pennsylvania 2024-07-19
The petitioner proposes to open a marketing consulting firm in Pennsylvania focused on small to medium-sized businesses. The endeavor involves providing specialized advice on physical and digital marketing strategies, sales processes, and the standardization of marketing operations using the latest technology.

Frequently Asked Questions

A dismissed EB-2 NIW petition means USCIS found the evidence insufficient to meet the eligibility criteria. Common reasons include weak documentation, failure to meet the required number of criteria, or insufficient evidence of the claimed qualifications. Petitioners can refile with stronger evidence or explore alternative visa categories.

Browse More Cases

More dismissed cases More Marketing and Advertising cases More cases from Brazil

Case data sourced from publicly available petition decisions and case studies. Decision date: 2024-06-21.

Browse all cases

At a Glance

Outcome dismissed
RFE Issued
Criteria Met 0 / 3
Evidence Types 3

EB-2 (NIW) Case Data

Scraped Case Data

Total Cases 3,813
Success Rate 53.7%
Sustained 2,046
Dismissed 1,671

Related Pages

EB-2 (NIW) Overview EB-2 (NIW) in Brazil All EB-2 (NIW) Cases EB-2 (NIW) Dashboard Endeavor Search

Get Case Insights

Compare your profile against thousands of real petition outcomes. Join the waitlist for personalized analysis.

Join Waitlist