Digital Marketing And Mobile Application Consultancy · Brazil · 2024-08-07
Decision Date
2024-08-07
Location
central Florida region
This case is from a USCIS Administrative Appeals Office (AAO) appeal decision. Appeal cases represent a subset of petitions and may not reflect typical outcomes.
Proposed Endeavor
The petitioner proposes to own and operate a digital marketing and mobile application consultancy company in the United States. This endeavor involves offering consulting services in digital marketing, social media, and social networking to create and reformulate marketing and sales strategies for customers, develop customized solutions, and boost businesses. Additionally, the petitioner plans to offer application development services, including customization and new application development.
Framework Evaluation
0 of 3 criteria met
1The proposed endeavor has both substantial merit and national importanceNot Met
The petitioner established the substantial merit of her endeavor but failed to demonstrate its national importance, as the benefits were limited to her company and customers without broader implications for the field or significant national economic impact.
Why This Petition Was Denied
The appeal was dismissed because the petitioner failed to establish the national importance of her proposed endeavor under the first prong of the Dhanasar framework. While the substantial merit was acknowledged, the endeavor's benefits were deemed limited to her company and customers, lacking broader implications for the field or significant national economic impact. The projected employment of 42 employees, $3,931,177 in payroll, $6,388,183 in gross revenue, and $1,141,280 in annual tax payments by the fifth year were not sufficiently corroborated or shown to rise to the level of national importance.
Request for Evidence (RFE)
Unsuccessfully Addressed
The Director issued an RFE, and the petitioner responded by resubmitting the same claims and evidence without directly addressing the Director's conclusions. The RFE primarily questioned the national importance of the proposed endeavor.
RFE Targets
The proposed endeavor has both substantial merit and national importance
The petitioner proposes to own and operate a digital marketing and mobile application consultancy company in the United States. This endeavor aims to develop marketing plans for customers to maximize their results and assist them in realizing their goals, with a focus on serving small and medium-sized businesses.
The petitioner proposes to open a marketing consulting firm in Pennsylvania focused on small to medium-sized businesses. The endeavor involves providing specialized advice on physical and digital marketing strategies, sales processes, and the standardization of marketing operations using the latest technology.
The petitioner proposes to work as an entrepreneur in the U.S., focusing on digital marketing, business development, and strategic partnerships. He intends to assist American companies in targeting Latin American markets and facilitate cross-border projects and investments between the U.S. and Brazil.
The petitioner proposes to pursue a career as a digital marketing specialist in the United States, with a long-term vision to establish his own digital marketing agency. He argues this endeavor aligns with national goals of fostering innovation and entrepreneurship.
Frequently Asked Questions
A dismissed EB-2 NIW petition means USCIS found the evidence insufficient to meet the eligibility criteria. Common reasons include weak documentation, failure to meet the required number of criteria, or insufficient evidence of the claimed qualifications. Petitioners can refile with stronger evidence or explore alternative visa categories.
