dismissed EB-2 (NIW)

Consultant To Provide Marketing And Digital Services

Marketing And Digital Services · 2024-10-04

Decision Date
2024-10-04
This case is from a USCIS Administrative Appeals Office (AAO) appeal decision. Appeal cases represent a subset of petitions and may not reflect typical outcomes.

Proposed Endeavor

The Petitioner proposes to work as a consultant providing specialized consulting and advisory services in marketing and digital innovation to small and medium-sized businesses, particularly those owned by underserved populations. The goal is to address deficiencies in technological tool usage, promote economic equity, and help these businesses overcome structural barriers.

Framework Evaluation

0 of 3 criteria met
1 The proposed endeavor has both substantial merit and national importance Not Met

The proposed endeavor was found to have substantial merit, but the petitioner failed to establish its national importance, as the impact was not shown to extend beyond immediate clients or to generate substantial positive economic effects or job creation directly attributable to the petitioner's specific work.

Why This Petition Was Denied

The appeal was dismissed because the Petitioner failed to satisfy the first prong of the Dhanasar framework, which requires demonstrating both substantial merit and national importance. While the endeavor was found to have substantial merit, USCIS determined that the evidence did not establish the national importance of the endeavor, as its impact was not shown to extend beyond immediate clients to broader industry implications or to generate substantial positive economic effects or job creation directly attributable to the petitioner's specific work. The decision reserved judgment on the second and third Dhanasar prongs.

Evidence

Evidence Types
Reference Letters Dependent
Original Contributions

Similar Cases

Marketing Manager

Marketing and Advertising · Brazil

USCIS EB-2 (NIW) rfe dismissed
Florida 2024-06-21
The Petitioner proposes to operate a digital marketing services consulting firm providing market research, branding, SEO, and social media strategies, specifically focusing on the retail industry. The endeavor involves opening regional offices and hiring staff to provide comprehensive content marketing and advertising plans to U.S. businesses.

Business Consultant

Marketing and Advertising · Brazil

USCIS EB-2 (NIW) rfe dismissed
Pennsylvania 2024-07-19
The petitioner proposes to open a marketing consulting firm in Pennsylvania focused on small to medium-sized businesses. The endeavor involves providing specialized advice on physical and digital marketing strategies, sales processes, and the standardization of marketing operations using the latest technology.

Marketing Manager

Marketing and Advertising

USCIS EB-2 (NIW) rfe dismissed
Florida 2024-07-09
The petitioner proposes to manage and operate a U.S.-based marketing consulting company focusing on small and mid-sized businesses. The endeavor involves providing business intelligence and digital marketing strategy services to achieve cross-border sales for U.S. companies and assist foreign companies in entering the U.S. market.

Consultant

Information Technology

USCIS EB-2 (NIW) dismissed
unspecified location in the United States 2024-07-15
The petitioner proposes to establish an IT consulting services business to help U.S. businesses achieve optimization and effectiveness. The work focuses on providing customized solutions, establishing strong IT infrastructure, and facilitating digital transformation.

Frequently Asked Questions

A dismissed EB-2 NIW petition means USCIS found the evidence insufficient to meet the eligibility criteria. Common reasons include weak documentation, failure to meet the required number of criteria, or insufficient evidence of the claimed qualifications. Petitioners can refile with stronger evidence or explore alternative visa categories.

Browse More Cases

Case data sourced from publicly available petition decisions and case studies. Decision date: 2024-10-04.

Browse all cases

At a Glance

Outcome dismissed
Criteria Met 0 / 3
Evidence Types 2

EB-2 (NIW) Case Data

Scraped Case Data

Total Cases 3,815
Success Rate 53.6%
Sustained 2,046
Dismissed 1,673

Get Case Insights

Compare your profile against thousands of real petition outcomes. Join the waitlist for personalized analysis.

Join Waitlist