Product Design Director
Software Application Development · 2024-10-31
Framework Evaluation
0 of 3 criteria metThe Petitioner failed to demonstrate that being 'featured' by Apple constitutes a recognized award or that the claimed Bronze and Gold awards were received by the Beneficiary or were significant in the field, lacking corroborating evidence from presenting organizations.
The submitted articles discussed apps the Beneficiary worked on but were not 'about the alien' as required. Additionally, the Petitioner did not provide author attribution, publication information, or evidence of the publications' major media status.
Letters from colleagues stating the Beneficiary vetted and screened job candidates for design roles were deemed insufficient, lacking specific details (who, when, what work judged) and failing to establish that this activity constitutes judging consistent with the regulatory criterion.
Recommendation letters and analytics data did not sufficiently demonstrate the originality or major significance of the Beneficiary's product design work beyond his employers/clients, failing to show widespread influence in the field.
The submitted slides and photographic images of speaking engagements were not considered 'scholarly articles' as defined by USCIS. The Petitioner also failed to show the work was published in professional or major trade publications or other major media.
The Petitioner provided the Beneficiary's salary and W-2 but failed to offer comparable salary evidence for 'Director of Product Design' roles, instead submitting data for 'Web and Digital Interface Designers,' which was deemed an inappropriate comparison for a managerial position.
Why This Petition Was Denied
Request for Evidence (RFE)
Unsuccessfully AddressedThe RFE requested further evidence for the awards criterion, to which the Petitioner responded with a letter from P-E-. The Director also raised concerns about the published material lacking URLs and specific publication details. For the judging criterion, the RFE sought more specific and detailed information regarding the Beneficiary's participation. For the high salary criterion, the RFE implicitly requested comparable salary data relevant to the Beneficiary's specific job title, which the Petitioner failed to provide adequately.
Evidence
- screenshot of Flight app with Apple logos ('Featured on App Store', 'Featured on [Apple event]')
- letter from P-E-, Director of [Company] stating app received Bronze at [Award] for Best Mobile Apps and Gold at [Award] for Mobile App Awards
- two pages from [Company] blog listing 17 awards received by [Company]
- articles entitled 'app for iPhone', '[AppAdvice]', and '[MacWorld]' discussing various apps
- letter from O-C-, co-founder of [Company], stating Beneficiary vetted and hired designers
- letter from B-Y-, General Manager of Consumer Marketing at [Telecommunications Company], stating Beneficiary consulted on hiring for critical design roles
- second letter from B-Y- asserting Beneficiary assisted with technical evaluations and creative insights for hiring
- recommendation letters discussing Beneficiary's product design work for Petitioner, [Company], and [Company]
- analytics data for [App] apps
- information about [Company] and a share buyback agreement Beneficiary executed
- letter from B-Y-, former group sales and marketing director, asserting Beneficiary led design of Online Services App, Phone Operating System Interface Redesign, Streaming Service, and Music App
- statement from S-A-, Petitioner's CEO and cofounder, regarding Beneficiary's contribution to [App] application design
- statement from V-B-, founder and CEO of [Company], regarding Beneficiary's design work for [Company]
- statement from B-A-, product manager at [Company], regarding Beneficiary's design work for movie and music streaming apps in Turkey
- slides and photographic images of Beneficiary's speaking engagements
- March 2022 job offer letter for Director of Product Design with $180,000 salary
- Beneficiary's Form W-2 showing $181,276 earned in 2023
- February 2023 Foreign Labor Certification Wage Results for 'Web and Digital Interface Designers' in New York
- May 2021 'National estimates for Web and Digital Interface Designers' from the U.S. Bureau of Labor Statistics
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Case data sourced from publicly available petition decisions and case studies. Decision date: 2024-10-31.
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