Director Of Global Marketing And Communication Strategy And Planning, As Well As Head Of Visual Design
Media And Communication · China · 2024-09-16
Framework Evaluation
1 of 3 criteria metThe Petitioner provided sufficient evidence, including detailed descriptions from former employers, an organizational chart, and recommendation letters, to establish that he performed in leading or critical roles for organizations with distinguished reputations.
The Petitioner's degrees, certificates, scholarships, and fellowships were not considered awards for excellence. The two specific awards mentioned were given to the Petitioner's employer, not the Petitioner, and were not contested on appeal.
The Petitioner provided evidence of participation in a conference panel, an award ceremony as a judge, and a strategy committee. However, no evidence was submitted to show these associations require outstanding achievements judged by experts, and participation in the committee appeared to be a job duty.
The Petitioner failed to provide full English translations for several articles, circulation statistics for publications, or evidence that the materials discussed the value of his work in media and communication. Some materials were personal biographies or marketing, not about his work's value.
The Petitioner's job responsibilities to 'recruit, appraise and guide qualified personnel' were deemed inherent job duties, not evidence of being invited to judge the work of others in the field. No independent evidence of actual participation as a judge was provided.
Recommendation letters generally praised the Petitioner but lacked specificity on how his contributions were both original and of major significance to media and communication. Original articles lacked full English translations, and claims of global impact were not supported by direct citations or explanations of significance to the field.
The Petitioner authored articles as a journalist and a work of fiction. However, no evidence was provided that the book was in his field or published in a professional/major trade publication, and this criterion was not contested on appeal.
While the Petitioner's artwork was displayed, the Director determined these exhibitions were not related to his field of media and communication. The Petitioner's arguments about art and business being interdisciplinary were not accepted, and this criterion was not contested on appeal.
While the Petitioner provided evidence of his salary (W-2, pay stubs, offer letter), the comparative wage data from BLS and Payscale.com was deemed inappropriate for his specific director-level position in media and communication, lacking specific job descriptions for accurate comparison.
Why This Petition Was Denied
Request for Evidence (RFE)
Unsuccessfully AddressedThe RFE requested additional evidence for all nine claimed criteria, stating the initial submission was insufficient. The Petitioner responded by submitting more evidence and reasserting seven criteria, but did not provide new evidence for judging or scholarly articles, effectively conceding those points.
Evidence
- Two undergraduate degrees from China
- Master's degree in fine arts from the United States
- Two certificates of completion from a Visiting Professional Program
- Scholarship, 2019
- Scholarship, 2021
- Fellowship, 2021
- Participation as a panel member at the 2013 Conference of China
- Participation as a judge at the Award Ceremony of Outstanding Brands of Chinese
- Membership of the Global Marcom Strategy Committee
- Several published articles mentioning or featuring the Petitioner
- Printed entries published on Wikipedia and biographic information on websites
- Recommendation letters and an expert opinion letter
- Original articles and reports about the automotive industry in China
- Self-published book of fiction
- Original artwork displayed at artistic exhibitions
- Roles with various news outlets in China and an electric vehicle company
- Organizational chart reflecting leadership position
- 2022 IRS Form W-2, Wage and Tax Statement ($166,881.28)
- May 2023 employment verification letter ($180,000 annual compensation)
- Pay stubs for March and April 2023
Similar Cases
Marketing Manager
Marketing and Advertising · China
Business Consultant
Consulting · Georgia
Director
Public Relations · Russia
Others
Art and Design · Brazil
Frequently Asked Questions
Browse More Cases
Case data sourced from publicly available petition decisions and case studies. Decision date: 2024-09-16.
Browse all casesAt a Glance
EB-1A Case Data
Scraped Case Data
Related Pages
Get Case Insights
Compare your profile against thousands of real petition outcomes. Join the waitlist for personalized analysis.
Join Waitlist