dismissed EB-2 (NIW) RFE Issued

Marketing Manager

Marketing Industry · Brazil · 2024-03-01

Decision Date
2024-03-01
Location
United States
This case is from a USCIS Administrative Appeals Office (AAO) appeal decision. Appeal cases represent a subset of petitions and may not reflect typical outcomes.

Proposed Endeavor

The Petitioner proposes to create a limited liability company providing marketing, communications, and digital marketing services, as well as marketing training for professionals. The endeavor would initially focus on e-commerce, small businesses, and event promotion companies in her home state.

Framework Evaluation

0 of 3 criteria met
1 Substantial Merit and National Importance Not Met

The endeavor lacked evidence of national importance or broad impact on the marketing field beyond the petitioner's own business and projected local employment.

2 Well Positioned to Advance the Proposed Endeavor Not Met

The petitioner lacked a record of success in business operations (as opposed to marketing tasks) and failed to corroborate financial resources or significant market interest at the time of filing.

3 On Balance, it would Benefit the United States to Waive the Requirements of a Job Offer Not Met

The petitioner did not qualify for the waiver as the first two prongs were not satisfied.

Why This Petition Was Denied

The appeal was dismissed because the Petitioner failed all three Dhanasar prongs. Specifically, she did not show her business would impact the field broadly (Prong 1), lacked a record of success in business operations or proof of funding (Prong 2), and thus did not qualify for a waiver (Prong 3).

Request for Evidence (RFE)

Unsuccessfully Addressed

The RFE prompted the petitioner to provide more evidence on national importance and her ability to advance the endeavor, to which she provided a business plan and letters from Brazil.

RFE Targets
Substantial Merit and National ImportanceWell Positioned to Advance the Proposed Endeavor

Evidence

Evidence Types
Reference Letters Dependent
Business Plan

Similar Cases

Marketing Manager

Marketing and Advertising

USCIS EB-2 (NIW) rfe dismissed
2024-12-19
The petitioner proposes to continue working as a marketing manager, providing strategic guidance and direction in marketing, advertising, business management, and marketing analysis to help U.S. businesses improve their strategies and practices. She also mentioned assisting companies adapt to a larger virtual model in light of the COVID-19 pandemic, though this was considered a material change from the initial filing.

Marketing Manager

Marketing and Advertising

USCIS EB-2 (NIW) rfe dismissed
Florida 2023-03-13
The petitioner proposes to work as a marketing manager, utilizing her experience in advertising and media planning to help U.S. companies reach key targets. In response to an RFE, she also proposed developing a marketing consulting agency in Florida to provide brand strategy and digital marketing analysis for small and medium-sized companies.

Marketing Manager

Marketing and Advertising

USCIS EB-2 (NIW) rfe dismissed
Florida 2024-08-15
The petitioner proposes to work as a marketing manager, developing marketing plans for U.S. companies to bolster market positions domestically and internationally, brand products and services, and increase profits. She also intends to create an investment and property management digital platform in Florida that connects investors, brokers, property management, and maintenance contractors with real estate opportunities.

Marketing Manager

Marketing and Advertising · Philippines

USCIS EB-2 (NIW) dismissed
2022-10-26
The petitioner proposes to work as a marketing manager to benefit the U.S. economy by increasing the flow of money into the U.S. on a national level and contributing to the U.S. gross domestic product. The endeavor aims to employ U.S. workers through marketing projects and expertise.

Frequently Asked Questions

A dismissed EB-2 NIW petition means USCIS found the evidence insufficient to meet the eligibility criteria. Common reasons include weak documentation, failure to meet the required number of criteria, or insufficient evidence of the claimed qualifications. Petitioners can refile with stronger evidence or explore alternative visa categories.

Browse More Cases

Case data sourced from publicly available petition decisions and case studies. Decision date: 2024-03-01.

Browse all cases

At a Glance

Outcome dismissed
RFE Issued
Criteria Met 0 / 3
Evidence Types 2

EB-2 (NIW) Case Data

Scraped Case Data

Total Cases 3,813
Success Rate 53.7%
Sustained 2,046
Dismissed 1,671

Get Case Insights

Compare your profile against thousands of real petition outcomes. Join the waitlist for personalized analysis.

Join Waitlist