dismissed EB-2 (NIW) RFE Issued

Marketing And Communications Manager

Marketing And Communications · 2024-05-07

Decision Date
2024-05-07
This case is from a USCIS Administrative Appeals Office (AAO) appeal decision. Appeal cases represent a subset of petitions and may not reflect typical outcomes.

Proposed Endeavor

The petitioner proposes to operate a business providing branding and marketing consultancy services to U.S. small and medium-sized businesses. Additionally, she intends to conduct educational workshops and online courses focused on utilizing science-based neuropsychological marketing to enhance sales and business growth.

Framework Evaluation

0 of 3 criteria met
1 Substantial Merit and National Importance Not Met

The endeavor has substantial merit but lacks national importance as it does not show impact beyond the petitioner's specific clients or broader implications for the field.

Why This Petition Was Denied

The appeal was dismissed because the petitioner failed to meet the first prong of the Dhanasar framework. The record lacked evidence of significant job creation, substantial economic impact beyond individual clients, or broader implications for the marketing field.

Request for Evidence (RFE)

Unsuccessfully Addressed

The RFE requested further evidence to support all three Dhanasar prongs; the petitioner responded with an expert opinion letter and industry reports, which were deemed insufficient.

RFE Targets
Substantial Merit and National Importanceprong 2prong 3

Evidence

Evidence Types
Reference Letters Dependent
Original Contributions
Industry Reports

Similar Cases

Marketing Manager

Marketing and Advertising · Ecuador

USCIS EB-2 (NIW) dismissed
Florida 2024-06-25
The petitioner proposes to open a marketing consultancy company in Florida to support U.S. small and medium-sized businesses, particularly in the tourism industry, in enhancing their brand image and digital presence. The goal is to strengthen market positioning, increase brand equity, and drive revenue growth to contribute to the U.S. economy.

Marketing Manager

Marketing and Advertising

USCIS EB-2 (NIW) rfe dismissed
Florida 2023-03-13
The petitioner proposes to work as a marketing manager, utilizing her experience in advertising and media planning to help U.S. companies reach key targets. In response to an RFE, she also proposed developing a marketing consulting agency in Florida to provide brand strategy and digital marketing analysis for small and medium-sized companies.

Marketing Manager

Marketing and Advertising · Brazil

USCIS EB-2 (NIW) rfe dismissed
2022-02-25
The petitioner proposes to work as a marketing manager/director designing marketing strategies, identifying business development opportunities, and leveraging consumer data to create competitive advantages. He intends to assist U.S. companies with international expansion and help foreign companies introduce their operations to the U.S. market.

Marketing Manager

Marketing and Advertising · Brazil

USCIS EB-2 (NIW) rfe dismissed
United States 2024-03-01
The Petitioner proposes to create a limited liability company providing marketing, communications, and digital marketing services, as well as marketing training for professionals. The endeavor would initially focus on e-commerce, small businesses, and event promotion companies in her home state.

Frequently Asked Questions

A dismissed EB-2 NIW petition means USCIS found the evidence insufficient to meet the eligibility criteria. Common reasons include weak documentation, failure to meet the required number of criteria, or insufficient evidence of the claimed qualifications. Petitioners can refile with stronger evidence or explore alternative visa categories.

Browse More Cases

Case data sourced from publicly available petition decisions and case studies. Decision date: 2024-05-07.

Browse all cases

At a Glance

Outcome dismissed
RFE Issued
Criteria Met 0 / 3
Evidence Types 3

EB-2 (NIW) Case Data

Scraped Case Data

Total Cases 3,813
Success Rate 53.7%
Sustained 2,046
Dismissed 1,671

Get Case Insights

Compare your profile against thousands of real petition outcomes. Join the waitlist for personalized analysis.

Join Waitlist