Digital Influencer
The Arts · Brazil · 2024-11-26
Framework Evaluation
0 of 3 criteria metThe submitted awards (Silver level, TikTok, YouTube 100k subscribers) were not established as nationally or internationally recognized for excellence beyond the rewarding entities or local/regional level.
Membership in the YouTube Shorts creators' community only required active creation and policy compliance, not outstanding achievements judged by national or international experts.
Articles in Brazilian Times, a local Brazilian newspaper, and TV Horizonte were not established as professional or major trade publications or other major media due to lack of evidence of large circulation, national prominence, or high viewership.
High follower and view counts were not synonymous with originality or significance, as no documentation showed how the Petitioner's work affected the field or that other influencers adopted her methods.
A billboard and a community history display only showed the Petitioner's photograph and text, not her video work product, and were not considered artistic exhibitions or showcases.
The Petitioner mentioned this criterion on appeal but did not specify any establishment or organization or indicate factual/legal errors in the Director's conclusion, thus it was not addressed further.
Despite high follower counts and monetized videos, the Petitioner failed to provide documentation of actual revenues from advertising, sponsorships, or monetization, only estimations, thus not establishing tangible financial success.
Why This Petition Was Denied
Request for Evidence (RFE)
Unsuccessfully AddressedThe RFE requested information regarding commercial success, to which the Petitioner responded with an analytics website printout estimating potential earnings per TikTok post. However, this was deemed insufficient as it was only an estimation and not documentation of actual revenues.
Evidence
- Silver level Award
- TikTok award
- YouTube award for 100,000 subscribers
- Membership in YouTube Shorts creators' community
- Articles in Brazilian Times newspaper
- Articles in Petitioner's hometown newspaper
- Interview on TV Horizonte
- Recommendation letters (not detailed)
- Billboard display of Petitioner's photograph
- Exhibition in Brazilian-American community history display
- YouTube and TikTok videos (sketches)
- High number of TikTok followers
- Popular YouTube channel
- Monetized YouTube videos
- Estimated TikTok post earnings ($1,852 to $2,910 per post)
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Case data sourced from publicly available petition decisions and case studies. Decision date: 2024-11-26.
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